UTM parameters… you gotta love them.
They’re very powerful for tracking purposes, but they’re also as reliable as a chocolate teapot if you do things manually.
I had to install a bunch of them for a client today and came across these tools that helped me get the job done.
One day, they just might benefit you too 🙂
Google’s Campaign URL Builder
https://ga-dev-tools.google/ga4/campaign-url-builder/
This tool allows you to easily add campaign parameters to URLs so you can measure performance with GA4.
URL Decoder/Encoder
https://meyerweb.com/eric/tools/dencoder/
Handy for encoding URLs containing UTM parameters with wonky values (e.g., utm_campaign=”50% Off Summer-Sale NR#1″).
Express UTM Builder (paid)
https://utm-builder.com/Â
I really love this tool. It allows for easy and consistent (!) tagging by all members of my team (e.g., no more ‘utm_source=Facebook’ versus ‘utm_source=facebook’ mistakes). Watch the demo, it only takes 3 minutes! (Note, I am not affiliated in any way.) Here’s a link: https://www.youtube.com/watch?v=W6SAXmSsZzk
I hope these help you in your future tracking endeavours!
– Nils